S.M.N

Print Design,
Graphic Design,
Web Design,
Photography,
Photo Editing

My favorite part of working with S.M.N Denim wasn't even the work, but getting to know the amazing people behind the expansive made-in-LA denim scene. Even in a crowded market, S.M.N stood out with exceptional fits and clean, minimalist branding, which is where I came in.

I produced their lookbooks and line sheets, designed print collateral, hang tags, web UI, graphics and embroidery, created window and retail displays and fleshed out their brand identity. They quickly became top sellers in premium men's stores across the US and Canada, and I became a stan for a selvedge stitch and raw Japanese fabrications.

S.M.N Denim