Thrive Natural Care was launching their e-commerce site and wanted to communicate their restorative business practices without 'go green' cliches. Instead of an empty marketing ploy, Thrive's goal is that its production chain actually creates net positive impact, both environmentally and economically. I wanted to make this transparent.
Additionally, I designed print collateral, UI for a product customization app, media outreach kits and display spaces. My work shaped the company's brand strategy going forward, and they've been following my blueprint since.