I'm not a 'design for its own sake' person. I'm a 'design for growth' person, leveling up each product and team I work with. Open feedback and collaboration make me a better designer.
I like UX that solves multiple problems with a cohesive, impactful solution. Few things are as satisfying as helping a client achieve succinct business goals, and I approach each product with an iterative, long-term plan in mind.
Off the clock, video art and animation fill my cup. As does my dog, though she doesn't fit in a cup.
I'm not a 'design for its own sake' person. I'm a 'design for growth' person, leveling up each product and team I work with. Open feedback and collaboration make me a better designer.
I like UX that solves multiple problems with a cohesive, impactful solution. Few things are as satisfying as helping a client achieve succinct business goals, and I approach each product with an iterative, long-term plan in mind.
Off the clock, video art and animation fill my cup. As does my dog, though she doesn't fit in a cup.
Skillset:
- Product Design
- Concepting / Ideation
- Art Direction
- Brand Strategy
- User Funnels
- User Research
- Prototyping
- Client Interfacing
Software:
- Figma (#1 favorite)
- Photoshop (#2 fav)
- Premiere
- After Effects
- Illustrator
- In Design
- Adobe CC
- Jira / Confluence
- Basecamp
Recent Experience:
SharkNinja (via BadBot Studio)
Lead UX Design / April 2023 - Present
- Design first Subscribe and Save UX for SharkNinja, for new and future product line launches.
- Implement cohesive UX solutions across D2C, Account Management and Customer Service.
- Apply iterative design roadmap that accounts for dependencies and scope limitations.
- Lead cross-team UX discussions with key stakeholders and developers, presenting best practices and possible trade-offs, while advocating for user testing.
- Create visual design prototypes (for both Ninja Thirsti and Shark Beauty) for brand teams.
- Collaborate with 4 other designers + lead and mentor 2 junior designers.
- Design new / evolved web components and assets across SharkNinja platforms.
PartnerPortal.io
Director User Experience Design / May 2021 - Present
- Provide strategic UX and UI design roadmap for mid-market SaaS PRM app.
- Design (6+) new features + diagnose and reconfigure existing features including: payment automation, tiered program management, analytics dashboard, more.
- Write UX documentation, conduct usability testing, manage front-end devs.
- Conduct research interview calls with end-users during iterative design process.
- Design new website, up returning users by 15%, page views per user by 4x.
- App success metrics: 2.4x customers in 2022, fastest onboarding among PRMs.
- 2023: Overhaul product UX with responsive design system and new components, tokens and variables, reducing dev overhead and facilitating growth.
TKO Studios
UX/UI Design Lead / June 2019 - March 2021
- Designed e-commerce UX / UI for TKO Studios (the first fully self-distributing comic book publisher in the United States).
- Researched / applied end user and market insights for both D2C and B2B.
- Quadrupled overall conversion rate with new website. D2C alone even higher.
- Designed Amazon content + web features and campaigns that led to record sales.
- Managed dev team and implemented QA / testing protocols.
- Implemented and managed a unique and scalable TKO design system.
URB-E
UX/UI Designer / May 2018 - May 2019
- Designed new e-commerce UX / UI for URB-E (electric last-mile transit company) to improve the conversion funnel and elevate the brand identity.
- Identified / researched key user journeys and pain points for both D2C and B2B.
- Designed digital marketing ads that doubled CTRs, cut cost per click by 33%.
- Created videos + POS and exhibition spaces (LA Auto Show), managed 3rd party dev team.
- With CEO, developed strategy and content to pivot company toward B2B.
Additional Clients
Design, Strategy and Consulting
- Famous Frames (2023): new lead generation and database website for storyboard artist agency.
- CURB (2023; LA-based nonprofit): new website UX / UI + content management system.
- Thrive Natural Care (2022): Consultation and feedback on new branding and identity.
- Under Armour (2020; with Boombang Inc): Ideation and UI for athletic training app.
- JUSTICELA (2020; LA-based nonprofit): Campaign concept, art direction, billboard design and web UI.
- QuuBe (IOT blockchain marketplace startup): Deck, content for 2019 CES.
- URB-E: Communication strategy for Fortune 100 partnerships.
Education:
BFA (film) / San Francisco Art Institute / San Francisco, CA - 2011-13
Bezalel Academy of Art and Design / Jerusalem, Israel - 2012
University of South Dakota / Vermillion, SD - 2008-11