For URB-E, a zero emissions scooter company, I designed a new e-commerce site to improve the conversion funnel and elevate the brand identity, plus smoothly handle differing customer types. I utilized interactive content to engage customers, increasing their autonomy and reducing reliance on sales reps.
Additionally, my work included video content, exhibition spaces and digital ads that doubled click-through rates and cut cost per click by 33%.
Ultimately, I worked closely with the CEO to develop strategy and content for the company's early B2B growth, which led to a successful pivot.
