TKO

UX / UI Design
Art Direction
User Research
E-Commerce
Strategy
Digital Marketing
Motion Graphics
more

As the first self-distributing comic book publisher in the nation, TKO needed the full e-commerce package, starting with a strong website. I aimed to merge sleek retail with the immersive feel of a local comic book shop to create a unique experience that would set TKO apart.

My website design quadrupled conversion rates, with a simple, best UX practices path to purchase and visually compelling UX and interactive features.

I applied my design strategy across TKO's marketing channels, which likewise proved successful.

See all this, plus how I applied research and customer insights, below.

TKO - Web UX, Art Direction
TKO - Web UX, Art Direction

I created Motion Graphics (above) that I used across digital marketing to immerse customers, including on the D2C E-Commerce Website. See my design process and final UX / UI (below).

UX / UI (D2C)

TKO - Web UX, Art Direction

As seen above in the Mobile Product Pages, each title featured a unique color-way, while a modern and uniform interface reinforced brand cohesion.

Product Page / Home Page options in the early design process (below).

B2B Interface

Campaign Features

TKO's Covid Relief Initiative (above) and Scavenger Hunt (below), two record-breaking campaigns + UX features I co-created and designed.

TKO's Covid Relief Initiative (above) and Scavenger Hunt (left), two record-breaking campaigns + UX features I co-created and designed.

More Sales Channels

In addition to the Amazon Storefront Content (above), which helped double engagement on the platform, I designed print assets (below) across sales channels.

Prev: 2023 Web Clients - UX / UI
Next: Under Armour - App UI