Under Armour

UI Design
Concept / Ideation
App Design

I was commissioned to conceptualize and design an athletic training app for Under Armour, in partnership with BoomBang Inc. The app allows athletes to track goals, access videos and wellness content and buy suggested products. Coaches have a unique interface for game strategy and team development.

Under Armour integrated a version of our UI as a premium feature of their existing MyFitnessPal app in 2020.

Under Armour - App UI




The core concept was to provide a wholistic training environment, per user, based on their goals and inputs






To maximize potential app market share, wellness tools and goal tracking UI were included.

Plus opportunities for brand partnerships.

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